About Owner

My name is Fahad Yousuf Khan. I am a dedicated and driven SEO specialist with experience gained working on website optimization projects for key clients. Focus upon maximizing the transparency of client sites, through the management of SEO. Consistently demonstrates the ability to ascertain the exact requirements of the client through extensive research and analysis.
I started my professional SEO career in May 2008. I decided to become SEO professional because I have keen interest in it. I really like and enjoy to play with links and keywords. My SEO career hits B2B market. With complete concentration, research, punctuality, hard working, sincerity and honesty, I tried and I am continuously trying to get expertise in SEO while studying myself from online resources and making projects.
I believe that hardworking is the only key to success and Insha Allah one day, I will become a skilled Search Engine Optimizer. It is my faith that no one can be completely expert because learning never ends. Specially in SEO where everyday, a new technique is created and a new experience is gained.

Qualification:

BS (Information Technology)
Virtual University of Pakistan
2006 – 2010

Final Project: Data Encryption Compression Simulator
Designed on JAVA, Data Encryption Compression Simulator allows people to send the secret computerized data with complete security and safeness. The data is first encrypted (converted plain text into ciphertext), compressed and then send to its right designation where the receiver gets it and decrypt it through private key which is assigned to him by the sender.

Professional Experience:
Sr. SEO Analyst
Tradekey (Pvt) Ltd.
May 2008 – Present

Tradekey.com is one of the world’s leading and fastest growing online B2B marketplaces which connects worldwide traders such as, wholesalers, buyers, importers & exporters, manufacturers and distributors in over 220 countries ,trading in over 1200 product categories, with over 5 million registered members.

As a Sr. SEO, my key responsibilities are:
• Website/domain analysis and research
• SEO competitive analysis and research
• Sitemap creation
• Keyword optimization, analysis and research
• Writing meta description, meta keywords
• Meta tags fixing (title, H1, meta description and meta keywords)
• Writing SEO friendly contents
• Analyzing and checking keyword density in the contents of websites
• Updating website contents from time to time
• Removing keyword stuffing from contents and checking the accuracy of keyword density in contents
• Writing and submitting Articles
• Writing and submitting Press Releases
• Saving bookmarks of websites
• Submitting websites in the directories
• Perform blog commenting with creative keywords techniques and forum postings to get quality backlinks
• Developing and maintaining social media profiles through such channels as Facebook, Twitter, Youtube, etc
• Analyze traffic and track the activities of visitors from all over the world on different domains by Google Analytics
• Develop SEO strategies and plans according to the searchable keywords, traffic quantity and new trends of the world online search industry
• Target specific market (if any) to boost traffic
• Record the traffic quantity on daily basis and research if the traffic is getting low/high then how to handle these situations and make new strategies.

TradeShows Consultancy (Media Partnership):
• Review and optimize all the TradShows submitted by online industrial exhibitors and business sites of the world.
• Perform QA analysis of all the pending TradeShows and approve/reject them
• Contact and talk to the media center of TradeShow organizers for media partnership.
• Feature the TradeShows of media partners.
• Check the featured TradeShows and remove errors (if any)
• Check and analyze the websites of exisiting media partners.
• Stay connected with the media center of TradeShow organizers for their next upcoming trade events and exhibitions

Search Engine Optimizer
Freelance
August 2009 – Present

Perform the following tasks:
• Website/domain analysis and research
• SEO competitive analysis and research
• Sitemap creation
• Keyword optimization, analysis and research
• Writing meta description, meta keywords
• Meta tags fixing (title, H1, meta description and meta keywords)
• Writing SEO friendly contents
• Analyzing and checking keyword density in the contents of websites
• Updating website contents from time to time
• Removing keyword stuffing from contents and checking the accuracy of keyword density in contents
• Writing and submitting Articles
• Writing and submitting Press Releases
• Saving bookmarks of websites
• Submitting websites in the directories
• Perform blog commenting with creative keywords techniques and forum postings to get quality backlinks
• Developing and maintaining social media profiles through such channels as Facebook, Twitter, Youtube, etc
• Analyze traffic and track the activities of visitors from all over the world on different domains by Google Analytics
• Develop SEO strategies and plans according to the searchable keywords, traffic quantity and new trends of the world online search industry
• Target specific market (if any) to boost traffic
• Record the traffic quantity on daily basis and research if the traffic is getting low/high then how to handle these situations and make new strategies.

Honors and Awards:
• Awarded certificate and shield for the outstanding performance of the year 2009 in the whole department.

Skills:
SEO Strategy:
• Structured SEO analysis including keyword analysis, link profile analysis, site structure and any problems caused by the developers.
• Designed and implemented suitable SEO strategies for a large number of SEO clients.
• Devised strategies for a client who had penalties to recover their rankings.
• Devised international strategies for ecommerce site that wanted to target different countries around the world.
• Analysing competitors.
• Long term planning for seasonal peaks in search and for anticipated product launches.
• Researching site taxonomy and any consequential changes to site and code.

SEO Technical:
• On-page SEO (Title and description tags, headings, page size/speed, content, importance of external linking, Image Alt tags, Link Title tags, page freshness, duplicate content, etc.
• URL structure and canonical tags/issues, URL rewriting technologies (.htaccess and isapi filters).
• Off-page factors (Link quality, link relevance, link quantity, anchor text, link relevance, link location (country).
• Domain, Gelocation and multi country site strategies.
• Produce detailed reports on problems and fixes required for third party developers to implement.
• SEO for Flash based sites.
• PR Sculpting and internal link structure.

Social Media & Link Development:

• Facebook pages, groups and other similar sites.
• Twitter and SMS integration (we pitched integrating SMS and Twitter to our Audi Client).
• Writing articles and press releases.
• Management and coaching of content and article writers and rewriting client provided press releases.
• Use of niche specific forums/social bookmarking sites.
• Analysis of target sector to find high quality link candidates.
• Use of Video/Rich Media Content (youtube etc).
• Local link building strategies using Google Local and niche local sites.
• Use of Wiki’s to provide links.
• Use of news sites like Digg, Reddit and so on for promoting a particular event/blog post.

Research & Learning:
• Regularly read the main SEO Blogs such as Search Engine Land.
• Work on freelance projects and to try out new techniques and proof of concept sites.
• Train junior members to undertake more advanced tasks (e.g. simple URL rewrites).
• Built my own blog to develop blogging skills.

Articles:

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